The future is integrated & every strategy is digital
You may not be using digital tools such as social media, but your customers are researching yours and your competitors’ products online. They’re sharing photos of them on instagram and facebook, and posting reviews on a multitude of websites across the world. They’re talking about them to their friends and family over the telephone, email and in person.
Wouldn’t you like to harness this information? Be part of the conversation? Find out what’s important to your customers and use that information to improve your products and services, and ultimately your sales?
And wouldn’t you like to be able to measure the ROI of your investment in digital tools?
This is why digital should be a fundamental part of every strategy in your organization.
Marketing strategy development (including digital)
- identify and align marketing goals with organizational objectives
- identify traditional and digital tactics and tools to achieve the goals
- develop targets and KPIs for measuring success and ROI.
Complementary services are also available, including detailed content management strategy and staff training in preparation for implementation.